SUCCESS STORIES
How SEO Grew CorePlus Nationwide
283%
3 keyword rankings
301%
search clicks YoY
20%
Increase in organic
bookings YoY
About CorePlus
CorePlus is a leading Australian wellness brand offering a modern,
mindful approach to movement through Reformer Pilates, yoga,
strength training, and more. It was established in 2015 by Amy
and Michael King.
The Need
As CorePlus expanded, they faced a set of strategic challenges: Grow organic search traffic in a saturated wellness market Successfully launch and promote new studio locations across Australia Increase bookings through organic search, particularly for Reformer Pilates Enhance national brand visibility and authority Complete a domain and CMS migration without losing SEO traction The goal was clear: drive measurable business outcomes through organic search, while preserving hard-earned SEO gains through technical changes.
CorePlus brought clarity and ambition from day one. Their focus on user experience and local presence allowed us to build an SEO strategy that continues to support their national growth.
The Plan
The strategy was built around two key levers: Technical and on-site SEO - including content structure, location optimisation, and internal linking High-quality backlink acquisition to build authority and improve organic visibility Core areas of focus included: Location Page Optimisation Each studio received a dedicated landing page, optimised for suburb-level Pilates keywords. These pages were structured to clearly communicate class availability, services, and booking options. This helped CorePlus capture high-intent local search traffic. Service Page Structure Reformer Pilates pages were internally linked to related classes such as Pre/Post Natal, Cardio Strength, and Strength Reformer. This supported both SEO performance and user journey, encouraging exploration and deeper engagement. Google Business Profile Management Business profiles were optimised across all studio locations to boost visibility in local search and map results. Updates included imagery, accessibility options, CTAs, descriptions, and a regular review management. SEO Migration Strategy CorePlus transitioned from coreplus.com.au to coreplus.com/au, alongside a move to a custom CMS. A full-scale SEO migration plan was implemented, covering keyword benchmarking, redirect mapping, technical QA, and metadata preservation to ensure growth continued uninterrupted.
The Plan
Execution focused on refining the site structure, enhancing local visibility, and building authority through targeted outreach. Location SEO at Scale Each location page was tailored to match real search behaviour, with suburb-specific targeting, service integration, and a strong focus on conversion. Google Business Profile Optimisation Each studio’s GBP was refined with accurate metadata, curated reviews, high-quality images, and call-to-book functionality. This improved both visibility and conversion from local intent users. Service Page Interlinking Pages like “Athletic Reformer” were connected to other variations like “Pre/Post Natal” or “Cardio Strength” - helping Google understand topical depth and giving users an easy way to explore options. Migration Management A robust SEO migration checklist was implemented: Pre-migration keyword benchmarking Metadata & content audits Redirect and keyword mapping Technical QA pre and post-launch This ensured CorePlus maintained rankings, visibility, and traffic - with no dip during the transaction.
Overcoming Challenges
High Competition in Local Search
With many Pilates and wellness brands targeting the same urban centres, CorePlus needed an edge. Hyper-local SEO and continuous optimisation of Google Business Profiles helped secure visibility in competitive markets.
Large-Scale Migration Risk
Switching domains and CMS platforms is a high-risk move in SEO. Without proper oversight, years of growth can be lost. A carefully managed migration plan ensured rankings not only stayed stable but also grew.
Diverse Service Offering
With overlapping audience intent across yoga, reformer, strength, and teacher training classes, SEO needed to balance specificity with discoverability. Smart internal linking and structured content solved this.
Helping Australia’s Best Brands Level Up With SEO
60%
Increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves…
60%
Increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves…
60%
Increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves…
Why Choose OmniSEO
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From technical SEO to content and link building, our campaigns are designed to scale as your business grows, delivering consistent results with low costs.
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