SUCCESS STORIES
How We Grew Wavetec Globally
A global CX technology company.
Wavetec builds queue management, customer flow and self-service solutions for banks, retailers, hospitals and government agencies. With a presence across many international markets, it needed an SEO strategy built to perform well beyond a single domestic audience.
Win search in many markets at once.
Selling technology across several countries brought a specific set of SEO challenges, all of which had to be solved together.
Sustainable, compounding organic visibility across markets, not a short-term ranking spike in one region.
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01
Multi-market visibility
Compete across several international markets at the same time.
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02
Authority at scale
Topical authority strong enough to earn backlinks and citations at volume.
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03
Ready for search and AI
Content structured to perform in Google and in AI search tools.
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04
Organic over paid
Grow qualified traffic without relying on paid search spend.
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05
Credibility in a niche
Become a recognised authority in a specialised, technical industry.
Three levers, two-plus years.
The strategy was built to compound over time, with each lever strengthening the others.
International Technical SEO
A site structure that serves multiple markets clearly, without rankings cannibalising each other between regions.
Authority & Backlinks
Sustained link acquisition to build the domain strength needed to compete globally in a technical B2B space.
AI Search Visibility (GEO)
Content structured to be surfaced and cited by Google AI Overviews, ChatGPT and Gemini.
Built to compound, not spike.
Technical foundation first
Before scaling content, the groundwork was set so search engines, and later AI crawlers, could access, understand and index Wavetec's growing content footprint.
International site architecture
Content was structured to serve each market clearly, avoiding duplicate content and cross-region cannibalisation while keeping one strong, unified domain.
Sustained link building over time
Backlink growth wasn't front-loaded. Referring domains grew steadily across the engagement, reflecting genuine long-term authority building rather than a one-off push.
2.9K backlinks · 1.1K referring domains · DR 57Adapting to AI search as it emerged
As AI search tools became relevant, the existing content foundation was refined to earn citations, with clear, extractable answers AI tools could surface directly.
424 AI Overview citationsWavetec knew their market inside out and were willing to play the long game. Together we built an SEO strategy that compounds year after year, earning visibility across countries and citations in the AI tools their buyers now use.
A sustained climb, not a one-off.
Across more than two years, Wavetec's organic performance shows a clear upward trend. Search figures reflect the most recent 16-month Google Search Console period.
Organic search impressions across markets.
Including 758 in the Top 3 positions.
Ahead of direct traffic and every other channel combined.
Plus citations across other AI platforms.
What made it hard.
Competing across multiple markets
Serving customers internationally meant the strategy had to stop the site competing against itself across regions, which took careful structure sustained over years, not months.
Authority in a technical niche
Queue management isn't a high-volume consumer topic. Genuine authority meant earning links and citations from a smaller, more specialised set of relevant sources.
Adapting to AI search without starting over
As AI Overviews and chat tools reshaped B2B research, two-plus years of content and authority meant Wavetec could adapt rather than start from zero.
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